Web Data

What is Web Data?

We offer web activity data of users that are browsing popular websites around the world. This data can be used to analyze web behavior across the web and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent.

Web Data Reach

Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID,IP addresses, Search Query and so on.

Record Count: 2+ Billion
Capturing Frequency: Once per Event
Delivering Frequency: Once per Day
Updated: Monthly
Historic: Past 6 months

Data Export Methodology

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Use Cases

Personalized Targeting

Targeting audiences with data enables deeper personalization and higher engagement rates.

Data Enrichment

Leverage Online to Offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.

Market Intelligence

Study various market areas, proximity of points or interests and the competitive landscape.

Fraud & Cybersecurity

Use the power of multiple alternative data sources to identify fraudulent behavior across digital channels.

Schema

Attribute Name	Attribute Description	Sample
anonymous_id	Anonymous ID of the device. Unique ID persistant for a device.	a264e175d4b1731a6969dee6f9e692e7
IDType	GAID/IDFA. GAID for Android devices. IDFA for iOS devices	GAID
timestamp	Timestamp of the web session event	2019-10-01T10:32:48.000Z
estid	Cookie ID sent to the users device at the start of the web session	ZGgAB109mCMAAAAScB2eAw==
ip	IP Address (ipv4/ipv6) of the given device	60.49.39.14
userAgent	String of data from a user's device that represents data points like OS, browser, carrier, and hardware	Mozilla/5.0 (Linux; Android 5.1; Lenovo TB3-710I) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/76.0.3809.111 Safari/537.36
browserFamily	Browser used for the website search	Chrome Mobile
deviceType	Type of the device used for the web-search (smartphone,laptop,tablet etc)	Smartphone
os	Device Os Name	Android
url_metadata_canonical_url	Canonical URL of the website visited	https://www.amazon.com/dp/b078jhn5nw/ref=sspa_dk_detail_7
url_metadata_raw_query_params	Query string parameters passed when fetching the website URL	utm_source=fcm&utm_medium=push
refDomain	Domain name of the website visited	amazon.com
mappedEvent	Type of event in the website page like page viewed,clicked etc	pview
channel	Channel from which user arrived at the website	facebook
searchQuery	Actual search Query String entered by the user	buy+france+leone+shoes+online
keywords	Array (comma separated) of keywords searched, sorted on sentiment score in descending order	[{"keyword_0_text":"auto","keyword_0_score":.87},{"keyword_1_text":"finance","keyword_1_score":.65}]
categories	Array (comma separated) of categories searched, sorted on sentiment score in descending order	[{"category0_text":"internet&_telecom","category_0_score":.92},{"category_1_text":"internet&telecom","category_1_score":.77}]
entities	Array (comma separated) of entities searched, sorted on sentiment score in descending order	[{"entity_0_text":"amazon","entity_0_score":.83},{"entity_1_text":"samsung","entity_1_score":.56}]
concepts	Array (comma separated) of concepts searched, sorted on sentiment score in descending order	[{"concept_0_text":"stick","concept_0_score":.81},{"concept_1_text":"iphone","concept_1_score":.62}]
travelled_countries	Array of countries visited by the user in the past 3 months. Values in ISO3 code of countries	THA, QAT, SAU