POI Data API

The Factori Points of Interest (POI) Data API provides access to our comprehensive global location database with unparalleled accuracy and depth:

Global Coverage: 200+ million unique POIs across 229 countries and regions
Rich Categorization: 6,000+ distinct business and location categories
Comprehensive Attributes: 50 detailed data points per location

We continuously collect and update our data, ensuring you always have access to the most current location intelligence through flexible delivery methods and schedules.

API Delivery Options:

Multiple Integration Methods: Available through our REST API, as well as direct connections to Snowflake, Amazon S3, Google Cloud, and Azure
API Response Format: Data returned in standard JSON format
Customizable Schedules: Daily, weekly, or monthly data updates to match your business needs

Business Applications

Geofencing

Create virtual boundaries around physical locations to trigger actions when users enter or exit these areas, enabling location-based notifications, promotions, or security alerts.

Geo-Targeted Advertising

Deliver highly personalized advertisements to consumers based on their proximity to relevant POIs, increasing engagement and conversion rates through contextual relevance.

Marketing Campaign Strategy

Tailor marketing strategies to effectively reach target audiences by analyzing visitor demographics and behavior patterns around specific POIs.

Site Selection

Make data-driven decisions about new location openings by assessing proximity to competitors, analyzing customer demographics, and evaluating other economic indicators.

OOH/DOOH Campaign Planning

Optimize out-of-home and digital out-of-home advertising by identifying high-traffic locations and understanding consumer behavior patterns in specific geographic areas.

Getting Started

For API access, authentication details, endpoints, and implementation examples, please contact our data solutions team