High Fidelity Mobility
We provide high precision human mobility data collected from location aware partner mobile apps from outside US locations, which includes attributes such as vertical accuracy and altitude to provide accurate measurement.
What is High Fidelity Data?
The high Fidelity Data feed is aggregated from multiple data sources and is delivered as a daily feed to a location of your choice. All data collected in anonymized and explicitly opted-in data where clear consent and terms of usage are dictated.
High Fidelity Mobility Data Reach
Our reach data represents the total number of data counts available within various categories and comprises attributes such as user demographics, anonymous id, device details, location, affluence, interests, traveled countries, and so on.
Record Count: 200 Billion +
Capturing Frequency: Once per Event
Delivering Frequency: Once per Day
Updated: Daily
Data Export Methodology
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).
Use Cases
Consumer Insights
Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes
Advertising
Create campaigns and customize your messaging depending on your target audience's online and offline activity.
Retail Analytics
Analyze footfall trends in various locations and gain understanding of customer personas.
Schema
| Attribute Name | Attribute Description | Sample |
|---|---|---|
| timestamp | Timestamp of the event (seconds) in UTC | 2022-07-09 22:34:07 UTC |
| advertising ID | Anonymous ID of the device. Unique ID persistent for a device. | a264e175d4b1731a6969dee6f9e692e7 |
| advertising ID type | Operating system advertising ID type | AAID |
| latitude | The WGS84 latitude of the device | -30.0882573 |
| longitude | The WGS84 longitude of the device | -51.1230844 |
| horizontal_accuracy | Accuracy of horizontal GPS coordinates (in meters) | 3.9 |
| country | Ping or event origin country | BR |
| altitude | The altitude of the device (in meters) | 91 |
| vertical_accuracy | Accuracy of vertical GPS coordinates (in meters) | 34 |
| speed | The speed of the device (km/hr) | 0.5565997 |
Reach Statistics
Updated 12 months ago