Person Data API

Factori houses an extensive dataset of US Person data, providing valuable insights into individuals across various demographic and behavioral dimensions. Our US Person Data section is dedicated to helping you understand the breadth and depth of the information available through our API.

Unlocking Insights and Opportunities

With our API, you can access and utilize subsets of our comprehensive person dataset, empowering you to gain actionable intelligence, make data-driven decisions, and build innovative products and services. Whether you're a marketer, data scientist, or business analyst, our US Person Data can unlock new opportunities for your organization.

Exploring US Person Data

In this section of the documentation, we'll dive into the specifics of our US Person Data, including the types of data points we capture, the level of granularity available, and any additional attributes that can enhance your analysis. We'll also guide you on how to query and retrieve the desired data subsets using our API endpoints.

Comprehensive Person Data

Our US Person database is a comprehensive data enrichment solution designed to fill the gaps in your customer data and provide deeper insights into your consumers. We cover over 300 million profiles with over 40 variables based on location, demographics, lifestyle, hobbies, and behaviors.

Data Collection and Aggregation

Our Person data is gathered and aggregated through surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points. This ensures that the data you access is up-to-date and accurate.

Factori Data Categories

Our comprehensive data enrichment solution includes a wide range of data attributes that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences. Here are some of the data categories and attributes we offer within US Person Graph:

1. Geography: City, State, ZIP, County, CBSA, Census Tract, etc.
2. Demographics: Gender, Age Group, Marital Status, Language, etc.
3. Financial: Income Range, Credit Rating Range, Credit Type, Net Worth Range, etc.
4. Persona: Consumer type, Communication preferences, Family type, etc.
5. Interests: Content, Brands, Shopping, Hobbies, Lifestyle, etc.
6. Household: Number of Children, Number of Adults, IP Address, etc.
7. Behaviors: Brand Affinity, App Usage, Web Browsing, etc.
8. Firmographics: Industry, Company, Occupation, Revenue, etc.
9. Retail Purchase: Store, Category, Brand, SKU, Quantity, Price, etc.
10. Housing: Home type, Home value, Renter/Owner, Year Built, etc.