Consumer Data [US]

Our US consumer graph database is a comprehensive data enrichment solution that can help you fill the gaps in your customer data and gain a better knowledge of your consumers. We cover over 300 million profiles with over 100 variables based on location, demographics, lifestyle, hobbies, and behaviors.

What is Consumer Graph?

Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points.
Our comprehensive data enrichment solution includes a variety of data sets that can help you in addressing gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences.

CategoryData Attributes
GeographyCity, State, ZIP, County, CBSA, Census Tract, etc.
DemographicsGender, Age Group, Marital Status, Language etc.
FinancialIncome Range, Credit Rating Range, Credit Type, Net worth Range, etc
PersonaConsumer type, Communication preferences, Family type, etc
InterestsContent, Brands, Shopping, Hobbies, Lifestyle etc.
HouseholdNumber of Children, Number of Adults, IP Address, etc.
BehaviorsBrand Affinity, App Usage, Web Browsing etc.
FirmographicsIndustry, Company, Occupation, Revenue, etc
Retail PurchaseStore, Category, Brand, SKU, Quantity, Price etc.
AutoCar Make, Model, Type, Year, etc.
HousingHome type, Home value, Renter/Owner, Year Built etc

Data Export Methodology

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Use Cases

360-Degree Customer View

Get a comprehensive image of customers by the means of internal and external data aggregation

Data Enrichment

Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment

Fraud Detection

Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity.

Advertising & Marketing

Understand audience demographics, interests, lifestyle, hobbies, and behaviors to build targeted marketing campaigns.

Schema


Here's the full combined table presented properly:

Field NameData Type
person_idString
first_nameString
last_nameString
ageByte
genderString
linkedin_urlString
twitter_urlString
facebook_urlString
full_addressString
cityString
stateString
zipString
zip4String
countryString
delivery_point_bar_codeString
carrier_routeString
walk_sequence_codeBoolean
fips_state_codeString
fips_country_codeString
country_nameString
latitudeFloat
longtiudeFloat
address_typeByte
metropolitan_statistical_areaString
core_based_statistical_areaString
census_tractString
census_block_groupByte
census_blockString
primary_addressString
pre_addressByte
streetString
post_addressString
address_suffixNumber
address_secondlineString
address_abrevString
census_median_home_valueInteger
home_market_valueInteger
property_build_yearInteger
property_with_acByte
property_with_poolBoolean
property_with_sewerByte
property_with_waterByte
general_home_valueInteger
property_fuel_typeByte
yearInteger
monthInteger
dayInteger
household_idString
census_median_household_incomeInteger
household_sizeInteger
occupation_home_officeBoolean
dwell_typeByte
household_incomeByte
marital_statusByte
length_of_residenceInteger
number_of_kidsInteger
pre_school_kidsBoolean
single_parentBoolean
working_women_in_house_holdBoolean
homeownerByte
childrenString
adultsString
generationsByte
net_worthByte
education_levelByte
education_historyString
occupationString
occupation_business_ownerByte
credit_linesByte
credit_card_userBoolean
newly_issues_credit_card_userBoolean
credit_range_newByte
credit_cardsString
loan_to_valueInteger
mortgage_loan2_amountInteger
mortgage_loan_typeByte
mortgage_loan2_typeByte
mortgage_lender_codeInteger
mortgage_loan2_render_codeInteger
mortgage_lenderString
mortgage_loan2_lenderString
mortgage_loan2_ratetypeByte
mortgage_rateInteger
mortgage_loan2_rateInteger
donorString
investorString
interestsString
buyerString
hobbyString
personal_emailString
work_emailString
devicesString
phoneString
employee_titleString
employee_departmentString
employee_levelByte
employee_job_functionString
skillsString
recent_job_changeBoolean
company_idString
company_nameString
company_descriptionString
technologies_usedString
office_addressString
office_cityString
office_countyString
office_stateString
office_zip5String
office_zip4String
office_carrier_routeString
office_latitudeFloat
office_longitudeFloat
office_cbsa_codeString
office_census_block_groupString
office_census_tractString
office_county_codeString
company_phoneString
company_credit_scoreByte
company_csa_codeString
company_dpbcString
company_franchiseflagBoolean
company_facebookurlString
company_linkedinurlString
company_twitterurlString
company_websiteString
company_fortune_rankInteger
company_government_typeByte
company_headquarters_branchByte
company_home_businessBoolean
company_industryString
company_num_pcs_usedString
company_num_employeesString
company_firm_individualByte
company_msaString
company_msa_nameString
company_naics_codeString
company_naics_descriptionString
company_naics_code2String
company_naics_description2String
company_sic_code2String
company_sic_code2_descriptionString
company_sic_code4String
company_sic_code4_descriptionString
company_sic_code6String
company_sic_code6_descriptionString
company_sic_code8String
company_sic_code8_descriptionString
company_parent_companyString
company_parent_company_locationString
company_public_privateBoolean
company_subsidiary_companyString
company_residential_business_codeByte
company_revenue_at_side_codeString
company_revenue_rangeString
company_revenueInteger
company_sales_volumeString
company_small_businessBoolean
company_stock_tickerString
company_year_foundedInteger
company_minorityownedBoolean
company_female_owned_or_operatedBoolean
company_franchise_codeString
company_dmaString
company_dma_nameString
company_hq_addressString
company_hq_cityString
company_hq_dunsString
company_hq_stateString
company_hq_zip5String
company_hq_zip4String
company_sectorString
company_duns_numberInteger
company_is_topchainBoolean
work_experienceString
motorcycleString
automobileString

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