People Data
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current customers.
What is People Data?
People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
People Data Graph
Record Count: 900 Million
Capturing Frequency: Once per Event
Delivering Frequency: Once per Month
Updated: Monthly
People Data Reach
Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics, MAID, device details, location, affluence, interests, traveled countries, and so on.
Data Export Methodology
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly).
Business Needs
Consumer Insights
Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects.
Data Enrichment
Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.
Sales Forecasting
Analyze consumer behavior to predict sales and monitor performance of investments
Retail Analytics
Analyze footfall trends in various locations and gain understanding of customer personas.
Schema
| Attribute Name | Attribute Description | Sample |
|---|---|---|
| Anonymous id | Anonymous ID of the device. Unique ID persistent for a device. | a264e175d4b1731a6969dee6f9e692e7 |
| id_type | GAID: Android devices / IDFA: Apple devices | GAID |
| gender | male/female.Inferred demography based on real world behavior | Male |
| age | Age declared by the user. | 1977 |
| carrier | Comma separated array of device Telco Carriers. At most 2 per device | ooredoo, bharti airtel |
| make | Device Manufacturer Brand Name | Samsung |
| model | Device model number assigned by the device manufacturer | sm-n950f |
| os | Device Os Name | Android |
| os_version | OS Version | 7.1.1 |
| home_country | ISO3 Country Code for the country where the device is seen most of the time. | IND |
| home_geohash | Home location resolved to a granularity of geohash7. Dimension - 152.9m x 152.4m | w21zgyj |
| work_geohash | Work location resolved to a granularity of geohash7. Dimension - 152.9m x 152.4m | w21zghy |
| device_price | Price of the device in USD | 1159 |
| device_age | Based on the launch date of devices. Calculated in years. | 2 |
| affluence | Affluence level based on home location & device price. Values: High, Medium, Low | High |
| brands_visited | Array of brand segment names, based on the real world movement of devices | Zara Visitors, The French Loaf Visitors |
| place_categories | Array of place Category segments based on Factori’s place category taxonomy | Petrol Station Visitors, Restaurant Visitors |
| geo_behaviour | Array of Geo Behavioural Personas as per Factori’s real world persona taxonomy | Parents, Automobile Owners, In-market Property Buyers |
| interests | Array of interest based segments, based on iab’s classification of online content (iab taxonomy) | Technology & Computing, Arts & Entertainment, Music and Audio |
| travelled_countries | Array of countries visited by the user in the past 3 months. Values in ISO3 code of countries | THA, QAT, SAU |
Reach Statistics
Updated 12 months ago