Data Methodology

At Factori, we provide consumer intelligence services by collecting and inferring data components from our trusted data partners. Our aim is to deliver accurate, holistic, and privacy-compliant global consumer data that empowers you to boost revenues and optimize decision-making.

Data Collection

We collect customer data from our extensive network of trusted sources, including data sources, publishers, and aggregators that adhere to consumer consent-based data collection practices. Additionally, we establish data partnerships with identity data providers who ensure privacy-compliant advertising. Through collaborations with trusted ad platforms, we track advertising data on both the client and server sides.

Data Cleaning and Integration

To ensure data accuracy and reliability, we employ privacy-compliant data handling methods. Our data cleaning process involves:

• Deduplication of data records
• Filtering of unconsented data
• Removal of outdated data
• Elimination of noise and anomalies
• Identification and removal of fraudulent data
• Normalization of data for consistency

By cleaning and integrating the raw data collected from various sources into our schema, we create a unified and standardized view of consumer data.

Data Utilization

We make the integrated and refined data available in a structured format to our partner brands. This data can be leveraged across a variety of use cases, including analytics, advertising, and consumer insights. By utilizing our data, businesses can drive growth and enhance customer experiences.

To ensure privacy compliance, we adhere to the best data-sharing practices. Our data export methods include:

• S2S (Server-to-Server) Transfer: Secure and direct data transfer between servers, ensuring confidentiality and integrity.
• Data Clean Rooms: Segregated and controlled environments for collaborative analysis, protecting individual privacy.
• API Access: Access to our data through well-documented and secure APIs, enabling seamless integration with partner systems.

By employing these privacy-compliant data-sharing mechanisms, we maintain the integrity and confidentiality of the data throughout its utilization.

We are committed to delivering reliable, privacy-compliant consumer data that empowers businesses to make informed decisions and drive success.