Cross Device / CTV Graph
Our cross-device graph identifies customers across the range of internet-connected devices that they use through their encrypted MAIDs and IP addresses. This aggregated data feed is delivered as a daily feed via S2S transfer.
What is Cross Device or CTV Graph?
Furthermore, we build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing advertisers to target viewers on a Connected TV
Cross Device Data Reach
Our reach data represents the total number of data counts available within various categories and comprises attributes such as anonymous id, IP addresses, and so on.
Record Count: 3 Billion
Capturing Frequency: Once per Event
Delivering Frequency: Once per day
Updated: Daily
Historic: Past One year
Data Export Methodology
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).
Use Cases
Consumer Analytics
Determining household-level reach reports and aggregated analysis of household device identities.
Cross Device Analysis
Cross-device attribution of household consumers and retargeting to gain higher traction.
Sales Forecasting
Analyze consumer behavior to predict sales and monitor performance of investments
Advertising
Using cross-device graphs to ensure that customers do not receive the same messages
and ads on too many platforms as that can bother or alienate them.
Schema
Below mentioned Schema represents the type of data attributes available within the Cross Device/CTV Data Graph
Attribute Name | Attribute Description | Sample |
---|---|---|
Anonymous_id | Anonymous ID of the device. Unique ID persistent for a device. | a264e175d4b1731a6969dee6f9e692e7 |
id_type | Operating system advertising ID type [0 = IDFA , 1 = GAID] | 1 |
timestamp | Timestamp of the event epoch (seconds) | 1601378119 |
ipv4 | IP address v4 | 119.47.183.113 |
ipv6 | IP address v6 | FE80::F8B4:1AFF:FEA4:DE07 |
useragent | User agent of the device | Mozilla/5.0 (Linux; Android 12; Pixel 6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/93.0.4577.62 Mobile Safari/537.36 |
country | Home country of device | JPN |
Reach Statistics
Updated 9 months ago