Cross Device / CTV Graph

What is Cross Device or CTV Graph?

Furthermore, we build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing advertisers to target viewers on a Connected TV

Cross Device Data Reach

Our reach data represents the total number of data counts available within various categories and comprises attributes such as anonymous id, IP addresses, and so on.

Record Count: 3 Billion
Capturing Frequency: Once per Event
Delivering Frequency: Once per day
Updated: Daily
Historic: Past One year

Data Export Methodology

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Use Cases

Consumer Analytics

Determining household-level reach reports and aggregated analysis of household device identities.

Cross Device Analysis

Cross-device attribution of household consumers and retargeting to gain higher traction.

Sales Forecasting

Analyze consumer behavior to predict sales and monitor performance of investments

Advertising

Using cross-device graphs to ensure that customers do not receive the same messages
and ads on too many platforms as that can bother or alienate them.

Schema

Below mentioned Schema represents the type of data attributes available within the Cross Device/CTV Data Graph

Reach Statistics