Mobility Data
We provide high-quality persistent mobility data from our partnered mobile apps & SDKs and this data feed is aggregated from multiple data sources globally and is delivered as a daily feed to an S3 bucket of your choice. All data is collected and anonymized with clear consent and terms of usage.
What is Mobility Data?
Mobility/Location data is gathered from location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Factori ingests, clean, validates and exports all location data signals to ensure only the highest quality of data is made available for analysis.
Record Count: 90 Billion
Capturing Frequency: Once per Event
Delivering Frequency: Once per Day
Updated: Daily
Mobility Data Reach
Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings
Data Export Methodology
Since we collect data dynamically, we provide the most updated data and insights via a best-suited interval (daily/weekly/monthly/quarterly).
Business Needs
Consumer Insight
Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes.
Market Intelligence
Study various market areas, proximity of points or interests and the competitive landscape.
Advertising:
Create campaigns and customize your messaging depending on your target audience's online and offline activity.
Retail Analytics
Analyze footfall trends in various locations and gain understanding of customer personas.
Schema
| Attribute Name | Attribute Description | Sample |
|---|---|---|
| maid | Hashed Mobile Advertising ID of the device | 758a80ed-98ba-41ac-804b-e498775c6bdb |
| latitude | The WGS84 latitude of the device | 32.9830903 |
| longitude | The WGS84 longitude of the device | 130.4521135 |
| horizontal_accuracy | Accuracy of horizontal GPS coordinates (in meters) | 54.2 |
| timestamp | Timestamp of the event epoch (seconds) in UTC | 1601378119 |
| id_type | Operating system advertising ID type [0 = IDFA , 1 = GAID] | 1 |
| ipv4 | IP address v4 | 119.47.183.113 |
| ipv6 | IP address v6 | FE80::F8B4:1AFF:FEA4:DE07 |
| user_agent | Device user agent (String of data from a user's device that represents data points like OS, browser, carrier, and hardware) | Mozilla/5.0 (Linux; Android 10; SH-02M Build/S5488; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/85.0.4183.127 Mobile Safari/537.36 |
| country | Ping or event origin country | JPN |
| state_hasc | State - Hierarchical administrative subdivision codes (HASC). These are codes to represent names of country subdivisions, such as states, provinces, regions. | JP.AO |
| city_hasc | City - Hierarchical administrative subdivision codes (HASC). These are codes to represent names of country subdivisions, such as states, provinces, regions. | JP.AO.AM |
| postcode | Postcode of where Device ID is seen | 864 |
| geohash | Location resolved to a granularity of geohash7 | wvug8s2k |
| hex8 | H3 hex 8 code of the location event. H3 is a hexagonal hierarchical geospatial indexing system. Average Hexagon Area (km2) for Hex 8 is 0.7373276 | 884b669933fffff |
| hex9 | H3 hex 9 code of the location event. H3 is a hexagonal hierarchical geospatial indexing system. Average Hexagon Area (km2) for for Hex 9 is 0.1053325 | 894b6699327ffff |
| carrier | Carrier of device | Vodafone |
Reach Statistics
Updated 9 days ago