Identity Data

Our identity graph data can help brands attach identities to their existing first party data in a safe and privacy compliant manner, resulting in the ability to reach users across new platforms and channels.

What is Identity Data?

Our identity dataset users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return, thus enabling new channels for communication. We utilize multiple data points to deterministic or probabilistic match a user to an identity.

**Read more about Identity Data**

Identity Data Reach

Our data reach comprises the total number of device data linked to hashed email data of first party data owners. Using our identity graph, we attach IPs, device ids, as well as identities for other platforms and devices in return, thus enabling new channels for communication.

Record Count: 500 Million+
Updated: Monthly
Historical: Past 6 months

Data Export Methodology

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method as and when required via Data Clean Rooms.
We will enrich your data based on your requirement within privacy compliant data clean rooms.

Use Cases

Identity Resolution

Create unified and coordinated client profiles (B2B/B2C) to obtain comprehensive insights and tailor cross-channel customer interactions.

Data Enrichment

Leverage first party data to identify linkage in order to build holistic audience segments via data enrichment techniques to improve campaign targeting.

Request a Free Data Sample

Request your free Identity Data Sample and access the attributes such as anonymous id, id_type, ipv4, email_sha1, timestamp, country etc.

Schema

Attribute NameAttribute Description
anonymous idAnonymous ID of the Person
id_typeGAID/IDFA. GAID for Android devices. IDFA for iOS devices
ipv4IP Address (ipv4/ipv6) of the given device
email_sha1SHA1 encoded Email ID
email_sha2SHA2 encoded Email ID
email_md5md5 encoded Email ID
timestampTimestamp of the event
countryCountry of origin

Reach Statistics