Identity Data
Our identity graph data can help brands attach identities to their existing first party data in a safe and privacy compliant manner, resulting in the ability to reach users across new platforms and channels.
What is Identity Data?
Our identity dataset users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return, thus enabling new channels for communication. We utilize multiple data points to deterministic or probabilistic match a user to an identity.
Identity Data Reach
Our data reach comprises the total number of device data linked to hashed email data of first party data owners. Using our identity graph, we attach IPs, device ids, as well as identities for other platforms and devices in return, thus enabling new channels for communication.
Record Count: 500 Million+
Updated: Monthly
Historical: Past 6 months
Data Export Methodology
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method as and when required via Data Clean Rooms.
We will enrich your data based on your requirement within privacy compliant data clean rooms.
Use Cases
Identity Resolution
Create unified and coordinated client profiles (B2B/B2C) to obtain comprehensive insights and tailor cross-channel customer interactions.
Data Enrichment
Leverage first party data to identify linkage in order to build holistic audience segments via data enrichment techniques to improve campaign targeting.
Schema
| Attribute Name | Attribute Description |
|---|---|
| anonymous id | Anonymous ID of the Person |
| id_type | GAID/IDFA. GAID for Android devices. IDFA for iOS devices |
| ipv4 | IP Address (ipv4/ipv6) of the given device |
| email_sha1 | SHA1 encoded Email ID |
| email_sha2 | SHA2 encoded Email ID |
| email_md5 | md5 encoded Email ID |
| timestamp | Timestamp of the event |
| country | Country of origin |
Reach Statistics
Updated about 2 months ago